Top 5 Benefits of Selling on Etsy for Busy Moms

In this article, we will explore the top 5 benefits of selling on Etsy for busy Moms that can help you start an online business and take it to the next level! From the low start-up costs to the built-in marketing tools, Etsy offers a range of advantages that can help you reach more customers and increase your sales. So, let’s dive in and explore why selling on Etsy can be a game-changer for you.

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Are you a stay-at-home mom with big entrepreneurial dreams?

Want to start an online business without breaking the bank?

Looking to expand beyond your local market?

Consider selling on Etsy! With low start-up costs and a global reach, Etsy is the perfect platform to turn your passions into profits. Showcase your unique creations, connect with a global customer base, and embrace the exciting entrepreneurship journey.

Benefit 1 of Selling on Etsy: Access to a Large Customer Base

Etsy’s large and diverse customer base, with millions of shoppers from around the world, provides a significant advantage for sellers. Selling on Etsy can expand your reach and potentially increase your sales by tapping into this pool of customers. This presents an opportunity for entrepreneurs and stay-at-home moms to access new markets and potential customers. With a potential buyer for almost any product or niche, Etsy is an ideal platform to expand your business and reach new customers.

Some facts:

• Etsy has over 95.1 million active buyers as of May 2023.
• Etsy’s customer base is spread across the globe. With customers from over 190 countries making purchases on the site, giving sellers access to a truly global marketplace.
• Etsy customers are highly engaged, with an average of 460 million visits to the site per month.
• According to Etsy’s 2022 Q4 report, the company’s Gross Merchandise Sales (GMS) reached $13.3 billion.
• The platform is known for its focus on unique, handmade, and vintage items, making it an ideal place for sellers with niche or specialized products.
• Etsy’s customer base includes a diverse range of demographics, including millennials, Gen X, and baby boomers.

Benefit 2 of Selling on Etsy: Low Start-Up Costs

Starting a business can be an intimidating and costly endeavor, but with Etsy’s low start-up costs, entrepreneurs can get started with limited funds and a whole lot of creativity. Additionally, Etsy’s listing and selling fees are nominal compared to other online marketplaces.

In comparison, when setting up a stand-alone website, there are several expenses involved. These typically include purchasing a domain, securing hosting services, acquiring a theme, and often subscribing to plugins or ecommerce platforms to enable product listing and sales. Additionally, it’s important to note that these costs are recurring on an annual basis, with domain and hosting fees alone amounting to several hundred dollars per year.

Whether you’re just starting up with a limited budget or have an established crafting business looking to expand, Etsy’s low start-up costs offer an affordable and flexible way to turn your passion into a profitable business!

Here are some of the main costs associated with starting a shop on Etsy:

• Listing Fee: When you list a product on Etsy, there is a nominal fee of $0.20 per item. This fee is charged regardless of the item’s selling price and helps cover the cost of maintaining the platform.
• Transaction Fee: Etsy charges a transaction fee of 5% on each sale, which includes the item price and shipping costs. This fee is applied to cover the costs of processing payments and providing a secure shopping experience.
• Payment Processing Fee: When you receive payment from a customer, Etsy deducts a payment processing fee, which varies based on location and currency used. In the United States, for example, the fee is currently 3% + $0.25 per transaction.
• Optional Promotional Tools: Etsy offers various optional promotional tools to help sellers increase visibility and sales. These tools, such as Etsy Ads, have associated costs, but they are optional and can be tailored to fit your budget and marketing goals.

Here is a list of Etsy fees:

Listing fee: $0.20 per item listed (valid for 4 months)

Transaction fee: 5% of the item’s sale price (including shipping costs)

Payment processing fee: 3% + $0.25 per transaction

Etsy Plus subscription (Optional): $10 per month, which includes features such as increased customization options and discounted shipping labels.

Etsy Ads: optional advertising program that charges based on the cost-per-click (CPC) of your ads.

Offsite Ads: an advertising program that promotes your listings on third-party sites, with fees ranging from 12% to 15% of the item’s sale price.

Etsy’s fees are generally considered to be reasonable compared to other e-commerce platforms.

Here is a brief comparison of fees for selling on Etsy versus other popular platforms:

Benefit 3 of Selling on Etsy: Easy to Use Platform

Etsy’s platform is designed with sellers in mind, providing a user-friendly and intuitive interface. The platform offers a wide range of tools and resources that make it easy to set up your shop, optimize your listings, and manage your inventory efficiently. Etsy’s user-friendly dashboard provides an overview of sales, traffic, and revenue. You can easily manage your shop and view your orders, shipping, and payment history in one place. With its easy-to-use platform and comprehensive resources, Etsy makes it easy to get started and grow your business!

Here are some examples of tools and resources available on Etsy’s platform for sellers:

• Listing Manager: A tool that helps sellers easily create, edit, and manage their listings, including product descriptions, photos, and pricing.
• Shop Manager: A dashboard that provides sellers with a quick overview of their shop’s performance, including sales data, order status, and customer feedback.
• Etsy Seller Handbook: An online resource that provides sellers with tips, tutorials, and best practices for running a successful Etsy shop.
• Etsy Ads: A tool that helps sellers advertise their listings to potential customers on Etsy, with options for automatic or manual ad management.
• Shipping Labels: A feature that allows sellers to print shipping labels directly from their Etsy account, with options for discounted rates from major shipping carriers.
• Conversations: A messaging system that allows sellers to communicate with customers directly, answering questions, resolving issues, and building relationships.
• Inventory Management: A tool that helps sellers track their inventory levels, manage their stock, and avoid overselling.

**These are just a few examples of the many tools and resources available to Etsy sellers.

Benefit 4 of Selling on Etsy: Built-In Marketing

Etsy understands the importance of effective marketing for sellers and has built-in tools to support their success. With social media integrations, email marketing, and Etsy Ads, you’ll have a range of powerful marketing tools at your disposal. These tools are designed to help reach more customers and increase sales, without the need for additional marketing efforts or expenses.

By seamlessly connecting your Etsy shop to popular social media platforms, you can showcase your products to a wider audience through platforms like Instagram and Facebook, generating buzz and attracting potential buyers.

The email marketing feature allows you to directly engage with your customers, sharing updates, exclusive offers, and personalized recommendations to build lasting relationships.

Moreover, Etsy Ads provides a targeted advertising platform, ensuring that your products are prominently featured and seen by the right audience.

With Etsy’s comprehensive marketing support, busy moms can effectively promote their businesses, gain visibility, and achieve their entrepreneurial goals while managing their family responsibilities from the comfort of their home!

Benefit 5 of Selling on Etsy: Global Reach

Etsy’s global platform is an excellent opportunity to connect with a vast and diverse customer base from around the world. With the rising trend of e-commerce, selling on Etsy can help you to break down geographical barriers and expand your reach beyond the local market. By tapping into this global audience, you can grow your business and increase your revenue without having to invest heavily in marketing or infrastructure.

Here are some key facts about Etsy’s global reach:

• Etsy operates in over 190 countries.
• Approximately 45% of Etsy’s Gross Merchandise Sales (GMS) in 2022 came from international transactions.
• Etsy has localized sites in multiple languages, including English, German, French, Spanish, Italian, Portuguese, Dutch, Japanese, and Chinese.
• The platform has dedicated teams that focus on international expansion and provide resources to help sellers navigate global selling.
• Etsy also offers tools to help sellers with international shipping, such as the Global Postal Shipping program and the Etsy Shipping Labels service.
• International buyers on Etsy tend to spend more per order on average compared to domestic buyers.

Conclusion:

Ready to take your mompreneur journey to the next level without breaking the bank? Look no further than Etsy’s platform!

With its low start-up costs and access to a global customer base, Etsy offers a world of opportunities specifically tailored for moms that want to start a side hustle.

Harness the power of Etsy’s user-friendly platform and built-in marketing tools to optimize your listings, manage inventory effortlessly, and reach a wider audience without any extra marketing expenses.

So why wait! Start your Etsy shop today and take advantage of the benefits that Etsy has to offer. Your entrepreneurial dreams are waiting to reach new heights, and Etsy is the perfect platform for busy moms to make it happen.

The Top 5 Benefits of Selling on Etsy:

• Access to a Large Customer Base: Etsy has over 81 million active buyers from around the world, giving you access to a large and diverse customer base. This gives you the potential to reach more customers and sell more products.
• Low Start-Up Costs: Starting an Etsy shop is relatively low cost, making it a great option for small business owners and stay-at-home moms looking to start selling their handmade, vintage, or unique items online.
• Easy to Use Platform: Etsy provides sellers with an easy-to-use platform to set up and manage your shop. The platform offers a variety of tools and resources to help you optimize your listings, manage your inventory, and process orders efficiently.
• Built-In Marketing: Etsy has a built-in marketing system that allows you to promote your products to a wider audience. Such as social media integrations, promotional tools, and paid advertising, to help you increase your visibility and sales.
• Global Reach: Etsy has a large global customer base, which means you can sell your items to customers around the world. This gives you the opportunity to reach a much larger audience than you would with a traditional store.

Best Resources:

I highly recommend these tools to set you in the right path towards a successful Etsy Biz:

Always remember… you are amazing, you are strong, and you mean the world to your children.

Love,

Jackie.

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